Omar Orlaineta

Creative Direction

Visual and Product Designer with 20+ years of experience leading teams in the development of exceptionally well-crafted digital products such as mobile and web applications.

His work has been featured in the book "History of Graphic Design in Mexico," exhibited at the Venice Biennale, and he has been a fellow at the Secretary of Economy at Skysong Innovation Center, Arizona State University. Passionate about blending artistry with strategy, I’m dedicated to pushing creative boundaries and delivering work that resonates and elevates brands.

Queretaro.travel

Product design for state tourism platform.

• Digital Product Strategy

• Content Strategy

• UX/UI design

• Visual design

• Design Guidelines

CMDPDH

Visual and digital identity for human rights non profit organization.

• Visual Identity Design

• Digital product Design

• Design Systems and Guidleines

“The abstract symbol of the dove contrasts with a bold typographic and color palette to communicate the organization's courageous and active role in defending human rights.”

Emotion

Mental Health App

• Research

• Digital Product Strategy

• Visual Identity

• Content Strategy

• UX/UI design

• Design Guidelines

Mañana Film Fest

Visual identity for a film festival exhibiting the work of young new talent.

“The letters in the symbol create a rythmic zig-zag creating an upbeat and optimistic identity. ”

Emmi

A membership-based website that features recommendations for local, high-quality contractors and service companies.

• Research

• Digital Product Strategy

• UX/UI design

• Design Guidelines

Alkimia

Producto design for a digital platform that offers experiences around wine tourism.

• Digital Product Strategy

• Content Strategy

• UX/UI design

• Design Guidelines

Costyk

Product design for company issuing credit cards oriented to Fintech companies and traditional banking.

• Research

• Digital Product Strategy

• UX/UI design

• Visual design

• Design Guidelines

Cinekomuna

Professional Network & Marketplace for the movie industry.

• Research

• Digital Product Strategy

• Branding

• Content Strategy

• UX/UI design

• Visual design

• Design Guidelines

Visual identity for luxury brand selling fine jewellery.

Alea + Era

“The visual identity was created to better represent the contemporary character of the new brand.”

Metrobús

Brand identity and wayfinding system for a BRT city transport system.

“Metrobus visual identity and wayfinding system was designed looking into the future so it could easily integrate with previous wayfinding systems like the one from the CDMX subway.”

Brand identity for an online furniture store.

Luar

“The custom wordmark is inspired by cargo alphabets and woven furniture giving the brand a contemporary and exotic escence.”

Identity for the largest residential commnunity in the estate of Queretaro, that reimagines communal living through a holistic vision.

Zibatá

“The graphic identity is constructed around a central square integrated by pixel size elements, that intersects between the different graphic supports representing the integration of all the urban components in a harmonious and ambitious master plan.”